| C-Groove Development |
| Wednesday, 22 August 2007 | |
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In 1995, Harold Swash developed an innovative theory that would eventually result in the United States Golf Association (USGA) and the Royal & AncienGolfClub (R&A) stating that the C-Groove putter conforms to the rules of golf. Working with golf professionals on both the European & U.S. Tours, Harold learned that when they made a perfect stroke the best putters started the golf ball rolling almost as soon as they struck it, while others actually started the ball by skidding it for as much as 24 inches before roll began. While to the naked eye this discrepancy was nearly indiscernible, Swash understood that this knowledge was critical to discovering the secret to good putting. Armed with his belief that "the key to more accurate putting is to achieve rolling motion immediately upon striking the ball," Harold began a quest to develop a putter that would allow more players to putt like the best professionals when they make a perfect stroke. An inventor with engineering expertise, he used his technological experience to analyze what materials and designs would work best. Eventually Harold concluded that concentric grooves machined into the metal face of a putter at 20-degree angles would create more "dwell time" for a golf ball. That is, when the crown of the grooves struck a golf ball, that ball would be held onto the face a millisecond longer than ever possible with a smooth-faced putter. And that additional "dwell time" and bite would result in immediate and pure forward roll of the ball. With immediate and pure forward roll, a ball has a much better chance of staying on line to the hole. Harold took his concentric-groove concept to a golf equipment manufacturer in Houston, Texas, in 1996. The company further developed, then patented the design, calling it the "C-Groove." Initial C-Groove models produced included the CG 100 blade, PG 100 mallet and four face-balanced blade models. All C-Groove putters were designed to conform with USGA and Royal and Ancient Golf Club specifications. With the exception of the CG 100 Traditional Blade, all were face-balanced to help promote a more consistent putting stroke. After the C-Groove putters were introduced, independent testing of the putters was performed with a computer-controlled robot that could analyze ball roll from impact through high-speed photography at up to 10,000 frames per second. "These tests proved conclusively that a golf ball immediately begins a forward roll when struck by a C-Groove putter." Everything that Harold Swash had stated was proven correct. The C-Groove putter was then tested against several best-selling brands at 20 feet. The results of these comparisons showed the C-Groove produced a purer roll 600% faster than the Ping Anser, 500% faster than the Titleist Bullseye, 450% faster than the Wilson 8802, and 60% faster than the Odyssey R-2, making it the most consistent putter on the market. In 1997, Francis M. Ricci, a former financial consultant to the company, became President and Chief Executive Officer. A long-term plan for the marketing of C-Groove putters was developed. As part of that plan, the production of all other golf equipment was discontinued and all of the company's resources were concentrated behind the C-Groove product line. The company relocated to Denver, Colorado in May 1999 and have not looked back. In recent years Yes! Golf have gone from strength to strength and continue to create putters that increase the performance of the golf ball on the putting green and ultimately lower the player's score. C Groove putters are now being played by professional golfers all around the world..........let the good times roll! |

C-Groove